AU JOUR LE JOUR
Like the adult collections that came before it, Italian fashion label Au Jour Le Jour’s kids collection for both boys and girls from ages 2 to 14, is ironic and highly sought after. The brand interprets a contemporary style with a chic and playful spirit, following the attitude and everyday mood of “au jour le jour,” literally day by day. Each collection is a new story, a new idea, a world apart. Choice of fabrics, colors, and the uniqueness of every detail reflect an imaginative interpretation of the season.