Marcelo Burlon, then Milan’s DJ, PR and artistic director from Argentina, created Marcelo Burlon County of Milan back in 2012 with a range of graphic t-shirts. At the time, Burlon has repeatedly denied the title ‘designer’ and insisted he remains an art director and a hippy. Since then, Burton’s County of Milan has been spotted on names like LeBron James, Drake and A$AP Rocky. County of Milan offers complete menswear and womenswear collection today.
With County of Milan, it is easy to spot fashion influences in their design. Riccardo Tisci, Givenchy’s former creative director, is known as Burlon’s best friend and the brand provides production capabilities to Virgil Abloh’s streetwear brand, Off-White. Gothic fonts and heavy metal rock influenced motifs are the major trend in high-end streetwear designs this season but for Burlon, it is a reference to Argentina’s ban on foreign music bands during 1970s and its underground music scenes of the time. County of Milan actively collaborates as well. In the past, there has been County of Milan x Moet Chandon, County of Milan x Borsalino and this season, it’s County of Milan x Lamborghini.
2017 SS collections feature oversized hoodies, classic graphic t-shirts, Italian-made denim jeans and women’s poncho-style sweatshirts. Burlon’s main theme, Argentinean esoteric symbols such as Patagonian crosses, native bird motifs and poncho-style silhouettes, gets newly updated each season with time-relevant motifs which ties it all back to his upbringing in Argentina. Think - quality European streetwear rooted in Patagonia, fused with 90’s club kid style.